Product design Visual design User research
COMPANY
UOC ->
EDA, SEXUAL HEALTH APP - 2022
"Eda" is the name of my final postgraduate project, where I'm delving into a digital solution to help patients with STDs access diagnoses more efficiently.
PROBLEM
Sexually transmitted infections are growing in number of cases in the western world, so finding a simple and anonymous digital solution can help young people who want to access a diagnosis without being judged for their practices or sexual preferences.
PLANNING
Before starting the project, I planned the methodology and the different stages I was going to give to the project: User research, design, prototyping and testing.
RESEARCH
We began the project by conducting desk research to fully understand the problem. We then proceeded with a benchmark to identify digital products attempting to address the issues we had identified. Finally, we concluded with seven user interviews, from which we were able to condense our learning into two personas and a journey to fully comprehend the problem.
SOME INSIGHTS FROM USER INTERVIEWS & BENCHMARK ↓
Many users find out about STIs and their transmission through friends or by searching online.
Some users expressed not knowing what to do after a risky exposure without prophylaxis.
Many users meet partners on dating apps like Tinder, Grindr, and Badoo, but often don't inquire about their STI status.
Many users feel they lacked adequate sexual education during adolescence, often limited to reproductive aspects.
Some apps like Clue or sex tracker include valuable information for users to learn about STIs.
There are state services like the British SH:24, which allow us to test for STIs completely digitally.
LEAN CANVAS
Once we had mapped out all the learnings and clearly understood the problem space, we were able to transfer this knowledge into a lean canvas format to better define the solution space.
ARCHITECTURE OF INFORMATION
Once we identified the solutions for our product, we delved into organizing the information. Opting to test the prospective architecture, we utilized Optimal Workshop and ultimately produced the product's tree structure. The following image illustrates our utilization of the 3D clustering tool to optimize outcomes.
Simultaneously, we commenced work on navigation flows. What's intriguing here is that being a service/product hybrid, the flows encompassed analog decisions and processes outside the digital product realm.
PROTOYPE & VISUAL DESIGN
Once the functionalities are defined and the information architecture is in place, we move on to the design phase. Here, we prototype all our ideas and fine-tune the communication tone required for the project.
The app had an onboarding system that seamlessly transitioned into a customization process, where all the information we saw on the home screen was tailored to our needs.
Another interesting feature is our activity journal, where the idea was to remind us of our semi-annual tests, medication intake, and our infection window periods.
